Japan Matsuri is the most comprehensive and expansive festival of Japanese culture nationwide, giving its visitors the feeling of being transported to a fascinating and distant world, blending tradition and modernity and representing Japan in its entirety. 

Japan Matsuri is the only Japanese festival in Switzerland with a high-level cultural program, spanning two days of immersion in the world of the Land of the Rising Sun. 

In 2023, it broke all previous records, attracting approximately 13,000 visitors of all ages who could fully immerse themselves in Japanese culture through the rich program of performances, concerts, and stage conferences; a unique opportunity to freely move between the different areas of the festival, which include an exhibition area with traditional products for sale, a workshop area with many activities related to Japanese culture, and a recreational area with a variety of games to choose from.. Every year, the festival has the honor of hosting internationally renowned guests, who often make their national debut at Japan Matsuri. 

Given its prominent role in Switzerland, the event has welcomed notable political figures to the festival’s opening, such as ambassadors, cultural officials, mayors, and deputy mayors. In 2024, on the occasion of the 160th anniversary of diplomatic relations between Japan and Switzerland, it also was chosen as an integral part of this important anniversary.

The festival offers an unparalleled immersion in the magic of the Land of the Rising Sun, as well as in Japanese art, tradition, and modernity, leaving the audience enthralled and electrified by the richness this culture has to offer. 

Finally, the gastronomy is the centerpiece of the Japan Matsuri, offering a highly varied view of Japanese culinary art, providing not only sushi and sashimi, but also many other delicious traditional dishes.